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Article: Multimedia: Buyers get message about the new medium
- Article from:
- The Independent (London, England)
- Article date:
- June 7, 1994
- Author:
CopyrightCopyright 1994 The Independent - London. Provided by ProQuest LLC. (Hide copyright information)
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THE WORLD'S fledgling multimedia industry has had a shock. After
years in a commercial wilderness, a market for its products has
arrived. People are at last buying multimedia - and in volume.
The most dramatic events have taken place in America and have
come from an unexpected direction. In the space of 12 months, the
market for information on compact discs read by computers (known as
compact disc read-only memories or CD-ROMs) has been transformed
from a low-volume, high-price business supplying libraries and
companies with professional and business databases - to a
multimedia mass entertain ment and information market.
During 1993, American consumers who had spent virtually nothing
on ...