Article: But does it rot your shorts?

Article: Persil Power axed from more supermarkets Now ...
The Independent - London;  January 20, 1995 ;     700+ words ... ... to remove the controversial detergent Persil Power from their shelves at the end of this ... detergent manufacturers since the launch of Persil Power by Lever Brothers last year. Rival ... that in tests commissioned by them, Persil Power was found to have damaged the underwear ...

Article: Persil Power axed from more supermarkets
The Independent - London;  January 20, 1996 ;     683 words ... ... to remove the controversial detergent Persil Power from their shelves at the end of this ... detergent manufacturers since the launch of Persil Power by Lever Brothers last year. Rival ... that in tests commissioned by them, Persil Power was found to have damaged the underwear ...

Article: Persil Power fails the watchdog test
The Independent - London;  February 2, 1995 ;     502 words ... ... The clothes-damaging properties of Persil Power - the detergent launched last year as ... announced that the "miracle" ingredient of Persil Power - manganese catalysts supposed to accelerate ... garments, several of them damaged by Persil Power. Clothes washed in the original ...

Article: Persil Power all washed up
The Independent - London;  February 22, 1995 ;     610 words ...Persil Power, the controversial washing powder ... death knell. "It's pretty clear, Persil Power is dead," one analyst said. Speaking ... that the controversy over the merits of Persil Power had been centred on Britain and that ...

Article: Persil Power proved to have a bit too much zap: it ...
Brand Strategy;  March 1, 2003 ;     700+ words ... ... Unilever was first off the mark in May 1994 with Persil Power. P&G set out to prove that Persil Power wasn't as effective as claimed and soon its prayers were answered. Persil Power was effective alright, so effective that it didn ...

Article: Persil Power squares off with watchdog
The Independent - London;  January 29, 1995 ;     560 words ... ... Unilever's controversial soap product, Persil Power. Sources within the consumer goods ... Association report to be critical of Persil Power. Unilever's arch rival, Procter ... will be another blow to the future of Persil Power in the UK. In recent weeks, both Sainsbury ...

Article: Persil Power controversy costs Unilever market ...
The Independent - London;  November 12, 1994 ;     517 words ... ... the market share gains achieved in Britain by Unilever's Persil Power, the revolutionary but defective detergent launched in May ... from consumer groups. A report on the corrected version of Persil Power is pending from the Consumers' Association. It is expected ...