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Article: York on ads: Taking tea down Golborne Road . . . via Consett

Article from:
The Independent (London, England)
Article date:
July 24, 1994
Author:
Copyright

J C Ewens Jr, 20ish, has one great look on his nice plump face (Sir Dirk Bogarde believes that's all an actor needs). He exchanges this look with his mum, Mrs J C Ewens Sr, as they line up outside their family CTN (confectioner, tobacconist, newsagent) shop in Golborne Road, London W10. The look says family pride and why us? and let's go for it. It's funny and likeable and it seems authentic.

They are the makers of Snapple, a flavoured iced-tea soft drink whose advance publicity says it's enjoyed vertical-take-off sales in America.

And they introduce "JC Ewens, brought to you by the Snapple Corporation" in an exaggerated cod-American voice-over. And from then on the theme, the running joke, ...

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