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Article: IBM starts price war with 27% cut
- Article from:
- The Independent (London, England)
- Article date:
- August 25, 1994
- Author:
CopyrightCopyright 1994 The Independent - London. Provided by ProQuest LLC. (Hide copyright information)
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INTERNATIONAL Business Machines, the fourth-largest seller of
personal computers in the first half of the year, renewed a price
war yesterday by cutting its prices by 27 per cent.
The move, which affects its PS/2, ValuePoint, ThinkPad and PC
Server lines, came a week after Compaq, IBM's rival and the new
market leader, announced cuts averaging 22 per cent. Analysts
believe Compaq will make further reductions and Bruce Chaflin, IBM
general manager, said that the group would respond to more cuts.
Analysts said Apple Computer, the second-best selling
manufacturer, and Packard Bell, which has also outsold IBM since
January, are almost certain to join the fray to protect their
market shares and ...