Article: Persil's whiter than white image suffers a new stain

Article: Persil Power controversy costs Unilever ...
The Independent - London;  November 12, 1994 ;     517 words ... ... achieved in Britain by Unilever's Persil Power, the revolutionary ... detergent launched in May. Unilever's market share rapidly ... corrected version of Persil Power is pending from the ... stressed that "in Unilever terms it was not that ...

Article: Persil Power all washed up
The Independent - London;  February 22, 1995 ;     610 words ...Persil Power, the controversial ... yesterday when Unilever admitted it ... pounds 20m Unilever is spending ... the merits of Persil Power had been centred ... reformulated Persil Power detergent caused ... Generation. Unilever looks East ...

Article: Persil Power proved to have a bit too much zap: it ...
Brand Strategy;  March 1, 2003 ;     700+ words ... ... P&G) and Unilever--were desperate ... field from gym kit. Unilever was first off the mark in May 1994 with Persil Power. P&G set out ... Derek Prentice. Unilever hoped that the Persil Power extension would revive ...

Article: Persil Power squares off with watchdog
The Independent - London;  January 29, 1995 ;     560 words ... ... over the testing of Unilever's controversial soap product, Persil Power. Sources within the ... However, a source close to Unilever said that he expected ... report to be critical of Persil Power. Unilever's arch rival, Procter ...

Article: Persil Power fails the watchdog test
The Independent - London;  February 2, 1995 ;     502 words ... ... washed in the original Persil Power had only 40 per cent ... Even those washed in Persil Power after it had been reformulated ... multinational giants" - Unilever, whose Lever Brothers ... explicit warning on Persil Power packets saying the product ...

Article: Salary accelerator works for Persil Power chiefs
The Independent - London;  April 11, 1995 ;     524 words ... ... disastrous launch of Persil Power. Earlier this year ... ve seen", after Unilever was forced into an admission ... His comment came as Unilever revealed it was writing ... off its investment in Persil Power, which contained a ... cleaning properties. Unilever's annual report ...

Article: Persil Power axed from more supermarkets Now ...
The Independent - London;  January 20, 1995 ;     700+ words ... ... to remove the controversial detergent Persil Power from their shelves at the end of this ... detergent manufacturers since the launch of Persil Power by Lever Brothers last year. Rival ... that in tests commissioned by them, Persil Power was found to have damaged the underwear ...