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Article: PROFILE: Brave face of a cosmetic image scandal
- Article from:
- The Independent (London, England)
- Article date:
- July 1, 1995
- Author:
CopyrightCopyright 1995 The Independent - London. Provided by ProQuest LLC. (Hide copyright information)
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In the fickle business of selling cosmetics, image is
everything; without it, a mascara is just a mascara, after all. The
classic solution is to give a brand a "face", someone who will be
identified as the Lauder Woman or the Lancome Woman over the years.
She has to be beautiful but also, nowadays, a successful,
articulate woman whose whole lifestyle sums up the aspirations of
the women the products are aimed at. She has to be a woman who
other women want to be.
This is the job Elizabeth Hurley has signed up for with the
cosmetics giant Estee Lauder. She is no longer just Elizabeth
Hurley, small-time actress and big-time girlfriend of Hugh Grant;
she has been reborn as a concept: a complex ...