Article: Umberto Eco is a rare thing: a high priest of semiotics who sells novels by the million. He also eats a lot.

Odd name, Umberto Eco, almost too good to be true. Umberto evokes, perhaps, Humbert Humbert, hero of Lolita. And Eco - well, it's Italian for echo, an absurdly perfect name for a writer who deals with the outer limits of memory and representation. But odd or not, that is what he is called, Humbert Echo, Post-Modern superstar, best-selling skypilot of the Zeitgeist.

Except that it is not his name. His paternal grandfather was a foundling. In Italy such children are often left with the church and given names to indicate their status - Esposito, exposed, is quite common. For years Eco assumed his name was given by an official with a slightly odd sense of humour.

Then he was contacted by a ...

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