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Article: Tesco offers loyalty bonus with discount card
- Article from:
- The Independent (London, England)
- Article date:
- February 11, 1996
CopyrightCopyright 1996 The Independent - London. Provided by ProQuest LLC. (Hide copyright information)
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Tesco yesterday became the first leading British supermarket
chain to launch a nationwide "loyalty" card - a scheme which allows
regular shoppers to tot up points and use them to buy goods at a
discount, writes David Nicholson-Lord.
Tesco's Clubcard, which has been tested at 14 stores over the
past year, will be available to 8 million customers at its 500
stores from Monday. The company said 250,000 customers have taken
up the card at test stores and it had proved "enormously popular".
Clubcard holders must spend a minimum of pounds 10 to obtain
two points. After that every pounds 5 spent earns one point, which
is worth about 5p. Money-off vouchers are sent every quarter and
shoppers have ...