Article: INVESTMENTS: As the one real sin in investing is sentimentality,it pays to be hard-nosed. The Granada and Forte saga is a useful reminder of the general truths about investment

Granada's takeover bid for Forte has been one of the most ballyhooed for years, and resonates with echoes of the great corporate free-for-alls of the mid 1980s. Next week it comes to a climax when the big investment institutions will effectively decide whether to give Granada its prize. My guess is that when the votes are counted Granada will win, and for a simple and appropriate reason. It runs a business better.

It is true that Forte's defence has been both startling and dramatic, with the management unveiling more changes in a matter of weeks than it has produced in the previous 10 years. Such a vivid defence has certainly captured the attention of the City and the big institutions, ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!