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Article: Media: Creative impulse
- Article from:
- The Independent (London, England)
- Article date:
- June 11, 1996
CopyrightCopyright 1996 The Independent - London. Provided by ProQuest LLC. (Hide copyright information)
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Would you swap old generic detergent advertising for a new
approach?
After years of doorstep challenges, "experts" in white coats and
women holding their sheets up to the kitchen window, J Walter
Thompson has come up with a 50-second blockbuster ad for Persil to
promote the manufacturer's new "stain release system" using a
series of visual metaphors.
One scene shows a white-clad skater racing ahead of his
black-suited competitors, and another features a dalmatian shaking
off his black spots as if they were droplets of water. The
commercial, launched last week, will also be screened as 30- and
10-second cut-downs.
The client: Lever Brothers
Julie Sawyer, external relations manager
We were ...