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Article: Fleet & Executive Cars: Europe faces severe threat from Pacific Rim
- Article from:
- The Independent (London, England)
- Article date:
- June 18, 1996
- Author:
CopyrightCopyright 1996 The Independent - London. Provided by ProQuest LLC. (Hide copyright information)
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The Western European car market faces a sustained period of low
growth and the European car makers are seeing increased competition
from both the Japanese and Pacific Rim countries over the next five
years. The result is that the weakest car makers in Europe -
Porsche, Volvo and Mercedes- Benz will all have to seek partners or
parents if they are to survive. A further three of Europe's major
car makers will have to make major strategic changes if they are to
survive independently - PSA (Peugeot/Citroen), Renault and Fiat,
each of which remains overly dependent on one market.
That's according to the latest World Car Forecast report from
the Economist Intelligence Unit which predicts a ...