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Article: Petplan aims new credit card at 14 million owners
- Article from:
- The Independent (London, England)
- Article date:
- April 18, 1996
- Author:
CopyrightCopyright 1996 The Independent - London. Provided by ProQuest LLC. (Hide copyright information)
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Petplan, the specialist pet insurance provider, yesterday
announced plans to target the UK's 14 million owners of cats, dogs
and other assorted animal species with its own credit card offering
a competitive rate of 18.9 per cent.
The company hopes to attract a significant slice of customers
for its card from the one in two households in Britain that own a
pet. Anyone switching balances from an existing card will receive a
preferential rate of 13.9 per cent APR for the first six months. No
annual fee is being charged for the Petplan card.
As an additional incentive, potential cardholders are being
offered a choice of cards with pictures of a cat, dog or horse on
them.
Paul Cosgrove, ...