Article: Food for the Gods? It's all in the pheromones

Seven letters beginning with T. Food of the gods, a food found by dogs. Is there any food which provokes such ecstasy, not least among the dogs and pigs that forage for it? The odorous truffle.

There's a very good reason why, says Dr George Dodd, director of olfactory research at Warwick University. Truffles belong to one of seven families of pheromones, those human body odours by which we establish our sexual compatibility. Six other categories are also found in foods, he says; in caviar, shellfish, ripe cheese, champagne, vintage wine and beer.

But surely there must be cheaper ways of getting a thrill. To buy the fabled white truffle of Piedmont at the height of its season (now), you must ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!