Article: Get ready for a new media world

There used to be one simple formula for deflecting conversation about your work life: you simply said you were "something in the City". Today you can bank on the same hushed incomprehension with the reply "something in new media".

"We've operated a new media recruitment arm for three years now," says Andrew Swift, director at the recruitment specialists Price Jamieson, "and the growth and development in that time have been enormous. I've never known anything like it. New media is starting to become a proper industry."

But what is new media? Price Jamieson has identified four broad areas of opportunity in the new media jobs market: business development, which includes the crucial growth area ...

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