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Article: Flamboyant? Paul Smith?
- Article from:
- The Independent (London, England)
- Article date:
- July 12, 1997
- Author:
CopyrightCopyright 1997 The Independent - London. Provided by ProQuest LLC. (Hide copyright information)
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Paul Smith's new main-line collection for spring/summer 1998 is
both daring and dynamic. "Aristocrat Delux" represents a clear
departure from his previous style and reflects Mr Smith's
determination to counter what he sees as an endemic slide into
"blandness" in fashion.
As we sit and chat in his Covent Garden shop's loft-cum-office,
it quickly becomes apparent that Paul Smith, this hugely successful
and self-effacing bastion of British design, has a real bee in his
bonnet: "Giorgio Armani proclaimed that fashion was dead last year.
Joseph Ettedgui {the patron of the Joseph shops} was quoted in an
article in Harpers & Queen saying how fashion companies are
`building into global brands, like ...