Article: Slagging off the sexually voracious

We can all rest easy in our beds now that the advert which has drawn the most complaints this year - 309 - has been banned. A replacement advert, for low-calorie Lucozade, also features the "Fat Slags" cartoon characters, but it has been changed. Instead of saying "O mercy, it's the Fat Slags", it will now say "O mercy, it's Sandra and Tracey".

Does a slag by any other name smell as foul, I wonder? Does calling these characters Sandra and Tracey rehabilitate them into respectability? Is this not yet another significant victory for womanhood?

It is hard to know which word has caused the most offence -

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!