Article: The demi-paradise: Martin Plimmer explores the zombie delights on offer at London's neon Segaworld

Like nature, the Trocadero abhors a vacuum. Unlike nature, it fills it with oversize TV screens, popping strobes and more noise than you can properly accommodate with only two ears. If you walked through the Trocadero shouting through a megaphone, wearing a neon hat, nobody would notice you.

Six floors of this roaring building are sub-let to Sega, and filled up with fighting and racing video games, along with six rides and a stall selling donuts and frozen slush (the preferred food of sonic hedgehogs). The machines stand in clumps, baying for human attention.

They are looped to the death, obsessively replaying the same dizzying Formula One circuit, or 24-stone virtual Sumo wrestler hitting ...

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