|
|
Article: Intel buys computer chip business from Digital
- Article from:
- The Independent (London, England)
- Article date:
- October 28, 1997
- Author:
CopyrightCopyright 1997 The Independent - London. Provided by ProQuest LLC. (Hide copyright information)
|
Intel yesterday increased its stranglehold over the computer
chip market by buying the chip business of US rival Digital
Equipment and slashing the world-wide price of its Pentium
processor by an average of 20 per cent. Andrew Yates reports.
Intel said that it wanted to cut prices of its Pentium
processors in an aggressive bid to increase its market share and
raise production at its computer chip plants.
Ronald Whittier, Intel's senior vice-president, said: "Our
traditional business strategy is to pass on the advances in
computing to consumers. And inherent in that is, for a given
processor, continued price reductions. We will aggressively market
those {processors}, including pricing, to ...