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Article: Your Money: Language barriers Since the Plain English Campaign launched its honesty mark schemefor sales literature only one financial services firm has dared to declare that 'what we say is what the public gets'. Paul Slade reports
- Article from:
- The Independent (London, England)
- Article date:
- May 2, 1998
- Author:
CopyrightCopyright 1998 The Independent - London. Provided by ProQuest LLC. (Hide copyright information)
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Honesty, truthfulness, simplicity and ease of understanding ought
to be essential elements of any firm's products. All the more so in
the financial sector, which has been plagued in recent years by one
scandal after another.
Savers are left baffled by incomprehensible literature, the
salespeople who contact them make astonishing claims for their
products - and, when a claim is made or a policy has to be abandoned,
there is always some clause there to penalise or deny people their
rights. Things ought to be ripe for change.
Yet a Plain English Campaign (PEC) initiative to flag up honesty
in sales literature, launched a year ago, has found few takers in the
personal finance industry. In order ...