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Article: Dyson vacuum cleaner claims are a lot of hot air, says ad watchdog
- Article from:
- The Independent (London, England)
- Article date:
- April 15, 1998
- Author:
CopyrightCopyright 1998 The Independent - London. Provided by ProQuest LLC. (Hide copyright information)
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DYSON, Britain's most popular vacuum-cleaner manufacturer, has
been misleading customers by claiming it is healthier and "more
efficient" at dealing with household dust, according to the
Advertising Standards Authority.
The bagless, see-through Dyson is bought by six out of ten people
buying a new cleaner, but the ASA says many claims made for the
design fall short of boasts in advertisements.
It upheld 12 out of 15 complaints about claims made in three Dyson
commercials. These included slogans about it being "much more
efficient at removing dangerous dust particles" and offering "relief
for asthmatics and allergy sufferers" and "the cleanest-ever expelled
air". The rulings have highlighted ...