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Article: Fashion: `Black Jasper Conran frock, size 12. Have it sent round' Get off the Philippe Starck sofa and go to Harvey Nicks? Not ifI can help it. Catalogue shopping reaches the beau monde. By Melanie Rickey
- Article from:
- The Independent (London, England)
- Article date:
- August 19, 1998
- Author:
CopyrightCopyright 1998 The Independent - London. Provided by ProQuest LLC. (Hide copyright information)
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IF YOU'RE one of those people who secretly wish that glossy
magazines doubled as handy mail-order catalogues - and, let's face
it, who hasn't dreamt that Marie Claire's 101 ideas could be magicked
instantly into the wardrobe - then The Book is your dream come true.
It is glossy and glamorous, and has the feel of a magazine. It
even has a few pages of designer interviews mixed in with fashion
shoots, but the bonus is that it really is a mail-order catalogue.
The Book was invented by a group of people well versed in selling
clothes to customers in the comfort of their own homes. All have
worked on the heavyweights in the industry, such as Freeman's and
Littlewood's, who have already entered ...