Article: Fashion: `Black Jasper Conran frock, size 12. Have it sent round' Get off the Philippe Starck sofa and go to Harvey Nicks? Not ifI can help it. Catalogue shopping reaches the beau monde. By Melanie Rickey

IF YOU'RE one of those people who secretly wish that glossy magazines doubled as handy mail-order catalogues - and, let's face it, who hasn't dreamt that Marie Claire's 101 ideas could be magicked instantly into the wardrobe - then The Book is your dream come true.

It is glossy and glamorous, and has the feel of a magazine. It even has a few pages of designer interviews mixed in with fashion shoots, but the bonus is that it really is a mail-order catalogue.

The Book was invented by a group of people well versed in selling clothes to customers in the comfort of their own homes. All have worked on the heavyweights in the industry, such as Freeman's and Littlewood's, who have already entered ...

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