Article: The Joys of Modern Life 48. The Baseball Cap

THERE CAN be few sartorial signifiers that carry a more embarrassing message than the baseball cap. It's strange to remember that this unflattering headgear was once only recognisable to readers of Peanuts cartoons.

Now, if Labour's broadcast for the European Elections is anything to go by, the baseball cap has the power to affect the way we vote. At least, Tony Blair must think so, or why else would Labour spin doctors have chosen to flash a tragic image of William Hague on screen, grinning beneath the visor of a cap with the dangerous slogan "Hague". Never mind the Tory leader's thoughts on the euro, how could you possibly put a cross in the box for a political party run by someone so ...

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