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Article: STARS AND STRIPES Before Rose Marie Bravo arrived, Burberry meant dull checked raincoats and little else. Now it's a must-have celebrity label, profits have tripled in a year, and there's a pounds 1bn flotation in the offing. Nigel Cope reports
- Article from:
- The Independent (London, England)
- Article date:
- June 6, 2001
- Author:
CopyrightCopyright 2001 The Independent - London. Provided by ProQuest LLC. (Hide copyright information)
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At the flagship Burberry store in London's New Bond Street, the
well-heeled customers are flocking in. Women head for the pounds 279
handbags and the pounds 155 umbrellas. The men are eyeing the pounds
45 swimming trunks in the trademark Burberry check and the pounds 65
floppy hats favoured by Liam Gallagher. Some overseas shoppers sign
the guestbook, prominently displayed on the large wooden table
designed by Viscount Linley.
In a corner, a couple of girls are giggling at the pounds 39
poodle waistcoats. Upstairs, parents-to-be are admiring the custom-
made Burberry Silver Cross prams at pounds 2,500 each. Yes, Burberry
is hot, hot, hot. This is a brand that is "to die for" among ...