|
|
Article: The secret of a successful business Be it retail, leisure or transport, customer service can make all the difference, writes Kate Hilpern
- Article from:
- The Independent (London, England)
- Article date:
- November 18, 2001
- Author:
CopyrightCopyright 2001 The Independent - London. Provided by ProQuest LLC. (Hide copyright information)
|
raditionally, "customer service" conjures up images of teams of
staff dealing with mundane complaints. The general perception is that
whether they're trying to calm down aggrieved consumers or agreeing
to swap one purchase for another, those in customer service don't
exactly have a creative or pro-active role. However, the reality is
different.
"Customer service is now increasingly accepted as one of the main
differentiates for commercial success and is a benchmark for
assessing public-sector excellence," says Don Hales, director of the
National Customer Service Awards - an annual event that has been
created in recognition of this. As a result, careers within this
field offer opportunities ...