Article: Taking Stock of Amazon's Niche in the Book Jungle

Suppose Amazon.com became Amazon.gone?

Speculation? Perhaps. Founder Jeff Bezos--he of the disarming charm and maniacal laugh, the darling of the digerati and the most recent Time magazine Person of the Year--is still the emperor of e- tailing. The Bezosian belief that a company's worth should be measured by its growth and market share--and not by its profits-- inflated the increasingly leaky tech stock bubble.

But last Friday a couple of analysts lowered the boom on Bezos, opining that Amazon ain't so amazin' after all. Ravi Suria of Lehman Brothers raised a red, and well-read, flag. Amazon, he wrote in a report, has "extremely weak and deteriorating" credit. Suria

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