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Article: DEL CITY FOCUSES ON COMMUNITY
- Article from:
- THE JOURNAL RECORD
- Article date:
- April 12, 1986
- Author:
CopyrightCopyright (null) The Journal Record. Provided by ProQuest LLC. (Hide copyright information)
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A focus on community-style banking, where customer need determines
marketing effort, has proven to be a successful philo sophy for
United Del City Bank, which opened in May 1984 to replace the failed
First Continental Bank & Trust Co.
Rex E. Edgar, president and chief executive officer, said his
primary goal upon joining the bank in June 1984 was to transform the
"regional" institution that the bank had become to a "Del City bank,
with Del City depositors and Del City loans."
In addition to the loss of its community image, Edgar recalled
that the failed bank had approximately $25 million worth of
expensive, brokered deposits.
In the process of weeding them out, the bank's deposit base shrunk ...