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Article: KIMY PROMOTION GETS ATTENTION OF ADVERTISERS, LISTENERS / NEW SISTER STATION OF KOMA
- Article from:
- THE JOURNAL RECORD
- Article date:
- April 17, 1986
- Author:
CopyrightCopyright (null) The Journal Record. Provided by ProQuest LLC. (Hide copyright information)
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KIMY-107 Radio station, the new kid on the block, has been losing
money since it began broadcasting on Feb. 25, but a $60,000 promotion
is sure to get the attention of both advertisers and listeners.
KIMY had not run one commercial until this week, but to attract
most of Oklahoma City and the surrounding area to its frequency, the
station offered $10,000 to the 107th caller who could answer a
question about the first advertisement after it aired.
The next nine commercials, all of which will not have run by
today, offered other prizes. The total promotional package is
costing the station $60,000. Jack Sabella, general manager and vice
president, said those first 10 advertisers will more than ...