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Article: COLOSSUS MCDONALD'S CHANGING FAST TO KEEP LEAD IN FAST FOOD MARKET
- Article from:
- THE JOURNAL RECORD
- Article date:
- June 19, 1986
- Author:
CopyrightCopyright (null) The Journal Record. Provided by ProQuest LLC. (Hide copyright information)
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OAK BROOK, Ill. - Chef salads and shrimp salads have recently
joined the McDonald's hamburger empire. There are sun-drenched
atriums in some McDonald's, and in a few hospital cafeterias, nurses
are lining up to buy Big Macs.
Although the hamburger still holds center stage on the menu at the
world's biggest fast-food chain, it is surrounded, more and more, by
chicken, lettuce, seafood and biscuits. If McDonald's latest
experiment pans out, there will even be chocolate chip cookies baked
daily at each restaurant.
The hamburger giant is changing fast, perhaps more so than at any
other time in its 31-year history. It is still far ahead of its
competitors, but with America's eating habits ...