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Article: MIXED OUTLOOKS FOR HIGH TECH FIRMS / `PRETTY HAPPY YEAR' FORESEEN IN PERSONAL COMPUTER INDUSTRY IN 1987...
- Article from:
- THE JOURNAL RECORD
- Article date:
- January 7, 1987
- Author:
CopyrightCopyright (null) The Journal Record. Provided by ProQuest LLC. (Hide copyright information)
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SAN JOSE, Calif. - Despite few innovations in 1986,
makers of personal computers saw a slight improvement in sales and
posted some big gains in the stock market as analysts look forward
to better days in 1987.
Sales and revenues increased for most of the industry leaders,
who responded to 1985's sharp decline by keeping costs down and
concentrating on marketing as demand picked up.
U.S. sales of personal computers edged up to an estimated 7.6
million units worth $18.3 billion in 1986, compared with 7.2 million
units worth $18 billion in 1985, according to Dataquest Inc. of San
Jose. The market research firm forecasts 1987 U.S. sales of 8.5
million units worth $20.6 billion.
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