Article: FOX BROADCASTING DRAWS A THIRD OF AUDIENCE FROM MAJOR NETWORKS

NEW YORK (AP) - The new prime-time shows premiered Sunday by Fox Broadcasting Co. drew about a third the audience of competing programs on the big three commercial networks, according to overnight ratings.

Fox, it should be noted, however, showed only two shows three times each during the night to maximize audience sampling.

``We're thrilled. We're very happy,'' said Brad Turell, vice president of publicity for Fox.

The fledgling network, owned by media mogul Rupert Murdoch, started up with the ``The Late Show Starring Joan Rivers'' talk show last year. Its first prime-time series began Sunday, with more shows scheduled to fill up Saturday and Sunday prime time by summer.

Fox's ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!