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Article: POST-BABY BOOMERS COME OF AGE - WITH LITTLE ECONOMIC IMPACT / LONG-TERM ISSUE: WILL THEY EARN OR SPEND ENOUGH TO KEEP U.S. PROSPEROUS?
- Article from:
- THE JOURNAL RECORD
- Article date:
- July 9, 1987
- Author:
CopyrightCopyright (null) The Journal Record. Provided by ProQuest LLC. (Hide copyright information)
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The generation following the baby boom is finally coming of age, but
without the expected economic impact.
The post-baby boomers are fewer in number, of course, and many
economists thought the tighter supply would put upward pressure on
the wages paid to these young people as they entered the labor
force. Instead, their pay has either fallen or remained flat in
recent years, the Bureau of Labor Statistics reports.
In addition, the post-baby boomers are being largely ignored by
consumer products companies, which don't seem to consider them
shoppers worth fussing over.
``Everyone's eye in terms of marketing is still on the baby
boomers,'' said Nancy Hallberg, a vice president in ...