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Article: Pizza Hut Plans Buffets in Attempt to Lift Sales
- Article from:
- THE JOURNAL RECORD
- Article date:
- June 17, 1992
- Author:
CopyrightCopyright 1992 The Journal Record. Provided by ProQuest LLC. (Hide copyright information)
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In an attempt to lift sales, Pizza Hut, the nation's largest
pizza chain, plans to install allunt buffets in 2,000 restaurants
by the end of the year.
Sales at Pizza Hut climbed by 10 percent last year as its
delivery business grew, but sales inside its restaurants have been
flat.
"It is phase one of our effort to revitalize our dine-in
business," Pizza Hut's president and chief executive, Steven S.
Reinemund, said of the buffets.
Pizza Hut, a division of Pepsico Inc., is making a major
commitment to the 14-foot buffets. Bob Perkins, senior vice
president of marketing, said the company would invest tens of
millions of dollars in installing them.
For $3.99, Pizza Hut patrons will be able to ...