Article: Discovery to Acquire Kids' Site Yucky.com

Discovery.com thinks it knows what kids want. And it's yucky.

The online arm of Bethesda-based Discovery Communications Inc. will announce today that it is acquiring Yucky.com, a site with science-related content for children that ranges from the merely unusual to the downright gross. Terms of the deal were not disclosed.

It comes as Discovery tries to expand its offerings--both on the Internet and on its cable television channels--to attract more kids. The sale of Yucky allows its current owner, Advance Internet Inc. of Jersey City, a unit of Advance Publications, to focus more on its core business of developing local Web portals.

The Yucky site includes interactive online games and other ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!