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Article: American Express, Visa Battle Turns Ugly, Again
- Article from:
- THE JOURNAL RECORD
- Article date:
- October 14, 1994
- Author:
CopyrightCopyright 1994 The Journal Record. Provided by ProQuest LLC. (Hide copyright information)
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NEW YORK _ American Express's introduction of a new credit
card has prompted another flareup in its bitter brawl with Visa,
with each company again taking full-page swipes at the other in
major newspapers.
American Express ran advertisements Thursday, responding to
two sardonic-sounding Visa ads that have been seen in 11 major
cities since American Express's new Optima True Grace credit card
was introduced in September.
The ads renew the longstanding fight over the number of
merchants that take the cards and they also battle over interest
rates.
One of the Visa ads says _ in big, bold-faced letters _ that,
"American Express is offering you a new credit card, but you
don't have to ...