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Article: Earth Day Tug-of-war Develops Over Corporate Sponsorships
- Article from:
- THE JOURNAL RECORD
- Article date:
- November 2, 1994
- Author:
CopyrightCopyright 1994 The Journal Record. Provided by ProQuest LLC. (Hide copyright information)
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WASHINGTON _ It would be a green extravaganza of Super Bowl
dimensions, complete with Roman numerals, a pop music festival, a
trade exposition, a big rally and a coast-to-coast
consciousness-raising: Earth Day.
Next year is the 25th anniversary of the rallies that first
cropped up on April 22, 1970, and everybody wants a piece of the
action, including the Clinton administration, the environmental
movement and even big business.
As a result, its organizers have been struggling with
questions about the proper role for corporate financing of an
event that, back in the environmental movement's salad days, had
a distinctly populist flavor.
The question of controlling corporate ...