Article: Second Ground Floor Cafe a Joint Venture

Journal Record Staff Reporter

The ground floor of Boatmen's Plaza seemed the ideal place for Ground Floor Coffee House Co. to locate its second restaurant.

The only problem was that New York Bagels Inc., operating the building's only restaurant, held a lease option on available space.

"We walked away disappointed," said Jeff Segell, "but then Paul Sorrentino (partner in New York Bagels Inc.) called me and asked `Would you consider doing it together?' "

Ground Floor Cafe opened last month as a joint venture of the two companies.

"We realized that their business could complement our business downtown," said Robert Geresi, also a partner in New York Bagels with Sorrentino and Vince ...

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