Article: With Corporate Sponsor, This Bud May Be for Yankee Stadium

Budweiser Yankee Stadium?

Or maybe Yahoo! Yankee Stadium?

The Yankees, in the process of merging their business operations with the New Jersey Nets, may be willing -- for a price -- to change the name of the House That Ruth Built. "Sooner or later, they will be interested in it," said Howard Rubenstein, the spokesman for YankeeNets. "But they will probably want to determine where they want to place a new Yankee Stadium, and then they'll deal with all the ancillary issues." The Yankees' lease to play in Yankee Stadium expires in three years, and the team has talked about three options: rebuilding the ballpark, which opened in 1923 and was extensively remodeled from 1974 to '76; constructing a ...

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