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Article: Marketing campaigns go digital
- Article from:
- THE JOURNAL RECORD
- Article date:
- January 9, 1997
- Author:
CopyrightCopyright 1997 The Journal Record. Provided by ProQuest LLC. (Hide copyright information)
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Advertisers that may not be able to walk the cyberwalk are
nevertheless talking the cybertalk.
Marketers of products far afield from computer hardware and
software or interactive media are avidly adopting the language and
imagery of high technology for brand names, advertising campaigns and
marketing promotions. Such efforts range from calling a line of
cosmetics Virtual Violet to offering a peek into the wallet of
"Netman" to chiding consumers who socialize on the Internet rather
than going out.
"Emerging technology is a factor in every function and aspect of
our lives that cannot be overlooked," said Pam Gill Alabaster, the
vice president for marketing at L'Oreal in New York who is ...