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Article: Analysts doubt GM's prospects on reaching market share goal
- Article from:
- THE JOURNAL RECORD
- Article date:
- July 14, 1997
- Author:
CopyrightCopyright 1997 The Journal Record. Provided by ProQuest LLC. (Hide copyright information)
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DETROIT -- General Motors Corp.'s U.S. market share sank again
last month, causing some analysts to question whether GM can reverse
the trend and hit its year-end goal of capturing 32 percent of the
car and truck market.
GM's share fell from 31.7 percent in June 1996 to 28.4 percent
last month, the lowest level since the 1920s, according to Autodata
Corp., an auto industry consultant.
While strikes by union workers at GM two plants are partly to
blame, the performance was worse than many analysts expected. Some
now say the world's largest automaker won't hit its goal of 32
percent, a figure that was already revised downward.
"This was their year to make a move and they're not doing it,"
said ...