|
|
Article: P&G ponders disposal of its Duncan Hines baking mix
- Article from:
- THE JOURNAL RECORD
- Article date:
- September 2, 1997
CopyrightCopyright 1997 The Journal Record. Provided by ProQuest LLC. (Hide copyright information)
|
CINCINNATI (Bloomberg) -- Procter & Gamble is exploring options,
including a possible sale, for its slow-growing Duncan Hines baking
mix brand.
The Cincinnati-based company said Friday it will keep the brand if
it doesn't receive an adequate offer in the next few months. The
unit, which employs 300 people, generated less than $400 million of
P&G's $35.3 billion in sales last year.
The company plans to focus on its more profitable food brands,
such as its Sunny Delight orange juice, Folgers coffee and Pringles
potato chips. The food and beverage unit, which generates about 12
percent of P&G's revenue, had a 25 percent increase in sales in the
past three years, the company said.
"From Wall ...