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Article: A burning desire for scented candles has sales soaring
- Article from:
- THE JOURNAL RECORD
- Article date:
- December 18, 1998
- Author:
CopyrightCopyright 1998 The Journal Record. Provided by ProQuest LLC. (Hide copyright information)
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ELKIN, N.C. -- Filling a room with the aroma of Christmas cookies
baking in the oven or freshly-cut evergreen boughs decorating the
mantle can be as easy as lighting a candle.
Fragrances like "Hollyberry," "Christmas Cookie" and "Home for the
Holidays" have helped candlemakers propel candle sales into a $2
billion a year business.
"It's so much more than for a practical use," said Scott Krugman,
a spokesman for the National Retail Federation. "It's definitely a
catching trend for home decorating."
For the past five years, sales of candles, especially scented
candles, have been growing at a rate of 10 percent to 15 percent
annually. The holidays are an especially popular time as people buy ...