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Article: Weight Watchers hopes to stay course after being unloaded by H.J. Heinz
- Article from:
- THE JOURNAL RECORD
- Article date:
- March 10, 1999
- Author:
CopyrightCopyright 1999 The Journal Record. Provided by ProQuest LLC. (Hide copyright information)
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NEW YORK -- Weight Watchers spent the past two years simplifying
its diet program, beefing up its advertising and paring down its
product line.
Those moves, coupled with the rising safety concerns about certain
prescription diet pills, generated a surge of new customers at Weight
Watchers meetings in 1998 after years of declining enrollments.
But now that H.J. Heinz has put the world's best-known weight-
loss
program up for sale, analysts doubt another diet marketer will want
it, and question why any other player would want to enter the $30
billion topsy turvy diet industry.
"It will be a tough sell for Heinz," said David Allen, a diet
industry analyst with Granite Financial Group in San ...