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Article: Companies slow to jump on Internet advertising bandwagon
- Article from:
- THE JOURNAL RECORD
- Article date:
- May 10, 1999
- Author:
CopyrightCopyright 1999 The Journal Record. Provided by ProQuest LLC. (Hide copyright information)
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SAN FRANCISCO -- To address the nagging issue of how to make
Internet advertising more effective and profitable, a group of
advertisers and Web publishers formed an organization called FAST, or
the Future of Advertising Stakeholders, last August.
But during a trade show on Internet advertising held here last
week, FAST's chairman, Richard A. LeFurgy, joked that maybe the group
should change its name.
"How about `not-so FAST,'" LeFurgy said.
Meeting during the tech conference on Internet advertising and
marketing, FAST members said that while they had made progress in the
last nine months, much work remained to convince companies to spend
their advertising dollars online. The mixed sentiment ...