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Article: Firestone tire recall drives down sales for Ford Explorers

Article from:
THE JOURNAL RECORD
Article date:
November 2, 2000
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DETROIT (AP) -- Ford said for the first time Wednesday that the furor over the Firestone tire recall has driven down sales of its sports utility vehicle Explorers, with October figures down 16 per cent from last year.

Ford sold 29,611 Explorers, a drop of 5,825 from October 1999.The latest figures include the Explorer Sport Trac, a four-door pickup that is new this year. It accounted for 17 percent of sales in October.

The decline is "purely the recall," said Art Spinella, an industry analyst with CNW Marketing/Research in Bandon, Ore. "The real problem is that people still associate Firestones and Ford. Ford has not yet ...

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