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Article: State Fair introduces new branding strategy New logo represents first significant change in two decades

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THE JOURNAL RECORD
Article date:
July 11, 2001
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OKLAHOMA CITY (JR) -- State Fair officials on Tuesday unveiled a long-range approach to reposition the State Fair and State Fair Park in the marketplace.

The plan includes a new branding strategy for the State Fair and State Fair Park, including a new official name and new permanent logo design.

The new branding strategy is consistent with plans to create an entertainment presentation with broader market appeal over the next several years leading up to 2006 Fair Centennial and the 2007 State Centennial celebrations when the State Fair plans special events to commemorate both historic milestones.

"This is much more than the introduction of a new logo for an entertainment institution with ...

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