|
|
Article: Food fight; Palermo's Pizza maker sues Trader Joe's over name
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- March 9, 2007
- Author:
CopyrightCopyright 2007 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
|
The Trader Joe's grocery chain has prospered by selling gourmet
and specialty food items, made just for Trader Joe's, at prices well
below similar items found in conventional supermarkets.
But the Milwaukee-based maker of Palermo's Pizza says Trader
Joe's Pizza Palermo is too close for comfort. Trader Joe's pizza
amounts to trademark infringement, unfair competition and false
advertising, according to a lawsuit.
Palermo Villa Inc., the family-owned company that makes Palermo's
Pizza, this week sued Trader Joe's in federal court in Milwaukee.
The complaint claims that Trader Joe's Pizza Palermo frozen pizzas
are trading unfairly on the Palermo's Pizza frozen pizza brand.
Neither company would ...