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Article: Eatery Betting Upscale Peanut Butter Will Stick
- Article from:
- The Washington Post
- Article date:
- March 20, 1999
CopyrightThis material is published under license from the Washington Post. All inquiries regarding rights should be directed to the Washington Post. (Hide copyright information)
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This is a reading comprehension exercise for children. It is
written by Susan Fineman, a reading specialist in the New Haven,
Conn., school district.
Taking the old school lunch standard to culinary heights, Lee
Zalben is confident that his restaurant's peanut butter obsession has
enough adult appeal to fly.
Children aren't the only ones who love the sticky stuff. But most
people, young and old, are used to smearing it on bread, baking it
into cookies or even spooning it straight from the jar -- at home.
But peanut butter in a restaurant? Ordered off a menu and served
by a waitress for $5 to $6 a sandwich?
That's the idea behind Peanut Butter & Co.
"We've tried to take something that people ...