|
|
Article: INSIDE TV & RADIO; Quick-hit apologies are all the rage with fiery- tongued radio hosts
- Article from:
- The Milwaukee Journal Sentinel (Milwaukee, WI)
- Article date:
- April 9, 2007
- Author:
CopyrightCopyright 2007 The Milwaukee Journal Sentinel. Provided by ProQuest LLC. (Hide copyright information)
|
There is a predictable flow to mini media crises these days.
Take last week's Don Imus incident, with the morning talker -
whose show airs here on MSNBC - ripping members of the Rutgers
University women's basketball team with a racially insensitive slur
Thursday morning.
By Friday morning, there was this on-air statement from Imus,
which sound like it had been drafted by committee:
"Want to take a moment to apologize for an insensitive and ill-
conceived remark we made the other morning. It was completely
inappropriate, and we can understand why people were offended. Our
characterization was thoughtless and stupid, and we are sorry."
That's the media crisis management template, with a quick ...