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Article: Gucci's Strong Suit; CEO Domenico De Sole Is Defending The Firm Against Takeover Designs
- Article from:
- The Washington Post
- Article date:
- May 6, 1999
- Author:
CopyrightThis material is published under license from the Washington Post. All inquiries regarding rights should be directed to the Washington Post. (Hide copyright information)
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Making beautiful clothes is the easy part.
But turning well-made and critically acclaimed frocks into a
successful business is a complicated assignment that often goes
unmastered. Attractive clothes languish on the discount racks all
the time. Fashion shows regularly turn out to be money-draining,
useless enterprises.
The burden of business--of making the big sale, or even the modest
one--is the truly daunting task.
All of which makes the profitable Italian fashion company Gucci
even more of a marvel. And it makes Domenico De Sole, chairman and
chief executive officer of the Gucci Group, seem like a miracle
worker.
Gucci's success at selling an elaborately crafted fantasy of sex
and wealth ...