Article: Online but Off Track; Few Children's Web Sites Get Parental Consent to Collect Data

Despite a new federal law, prohibitive costs and inadequate technology are encouraging many World Wide Web sites for children to make only cursory attempts to obtain parental consent before collecting personal data on children younger than 13 years, according to industry officials and a new survey.

Industry officials who met with Federal Trade Commission officials this week for a review of the requirements in the Children's Online Privacy Protection Act made it clear that they would be hard pressed to ensure a 100 percent success rate on parental consent.

Some large companies said the cost related to obtaining parental consent is more than $2 per child, with the mid-size companies reporting ...

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